For D2C brands, the holiday season is the single biggest opportunity to move customers from single-product purchases to multi-item orders. Discounts help, but the real driver of higher average order value (AOV) is smart packaging. Gift boxes transform everyday products into present-worthy sets that customers are willing to pay more for.
Let’s look at how successful D2C brands structure their gift boxes and how Shopify merchants can apply the same methods with BYOB – Bundle Gift Box Builder.
Multipacks Without the “Bulk” Feel
A customer may hesitate to buy multiples of the same item, but when those items are presented as part of a curated gift set, the purchase feels intentional.
Example: a skincare brand sells a moisturizer on its own. In a gift box, it’s combined with a night cream and serum, framed as a complete routine. What might have been a $30 order turns into an $80 purchase.
With our Bundle Gift Box Builder, merchants can bundle these sets visually, so the customer isn’t just adding items to a cart, they’re choosing a finished gift.
Packaging as a Value Anchor
Gift boxes allow D2C brands to reposition everyday products as higher-value items.
- A candle sold alone is priced at $30.
- The same candle in a holiday gift set with a lighter and matches, boxed in seasonal packaging, can sell for $79.
The packaging reframes the price. It feels like more than the sum of its parts. With BYOB – Bundle Gift Box Builder, merchants can design these curated sets without needing custom development or outside packaging vendors.
Sell More Than Products. Sell Experiences.
Holiday shoppers are paying for convenience, presentation, and thoughtfulness. With BYOB – Bundle Gift Box Builder, you can package your products in ways that feel gift-ready and increase order sizes naturally. Try building one seasonal box to see the difference in AOV.
One Main Box, Plus Add-Ons
The smartest D2C brands don’t stop at a single gift set. They create pathways for shoppers to increase spend through “mini” boxes or stocking stuffer add-ons.
For example, a main holiday gift box for $75, with a $15 add-on mini set at checkout. Many customers will add the smaller set, raising overall order value without much resistance.
With BYOB – Bundle Gift Box Builder, these add-ons can be surfaced directly in the gift-building process, keeping upsells smooth and relevant.
Scarcity Through Limited Editions
Seasonal exclusivity is a proven AOV driver. Limited packaging or special flavors tied to the holidays push customers to buy multiple boxes in one order, knowing they won’t be available later.
Gift Box Creator makes it simple to duplicate and style existing bundles, so merchants can roll out limited-edition holiday versions quickly without reworking their entire catalog.
Corporate Gifting as an AOV Multiplier
For many D2C brands, individual gift boxes are just the starting point. The real step change comes when targeting companies looking for bulk holiday gifts for employees or clients.
A $60 box multiplied by 100 units is a $6,000 order. That’s where AOV scales dramatically. With Gift Box Creator, merchants can create polished bulk-friendly gift sets and showcase them on a dedicated landing page.
Blend Digital and Physical Value
Some brands layer digital elements into their gift boxes to make them feel even more premium. A self-care brand might pair a physical skincare kit with a QR code for an exclusive meditation playlist.
This combination justifies higher pricing while making the box more memorable. Gift Box Creator supports customization so merchants can easily add these touches to their boxes.
Turn Holiday Boxes Into Revenue Drivers
Gift boxes aren’t just about presentation. They’re about increasing order value, encouraging bulk purchases, and creating a more premium perception of your products. With BYOB – Bundle Gift Box Builder, Shopify merchants can set up curated boxes, upsell add-ons, and create bulk gifting options that make the most of holiday demand.
Wrapping Up
The D2C brands that win the holiday season understand that gift boxes are more than packaging. They’re a revenue strategy. By using Bundle Gift Box Builder they can:
- Present everyday products as curated sets
- Anchor pricing through seasonal packaging
- Add upsell pathways with mini boxes
- Leverage scarcity with limited editions
- Capture corporate gifting opportunities
- Blend physical and digital value
Merchants can increase AOV without relying solely on discounts.
Holidays aren’t just about selling more units. They’re about selling smarter. And for Shopify stores, Gift Box Creator makes that shift achievable.
FAQs
Do gift boxes actually raise AOV for Shopify stores?
Yes. By bundling products into curated sets, brands can shift a $30 single-product sale into a $70–$100 order.
How can Shopify apps help with gift boxes?
Apps like BYOB – Bundle Gift Box Builder let merchants design and present curated boxes directly in their store, making upsells and festive packaging easy to implement.
What’s the role of corporate gifting in D2C holiday sales?
Corporate gifting multiplies AOV quickly. A $60 gift box sold in bulk to companies for 100 employees becomes a $6,000 order. Gift Box Creator helps present those packages professionally.