SOCKSCARVING: Making Bundling Easy for Everyone

Challenge

Before adopting Qe BYOB - Bundles & Builders, the Sockscarving team was looking for a way to let customers build their own bundles directly on their store — but the existing setup wasn’t delivering the experience they had in mind.

• Slow loading speeds within the builder.
• Product display issues, especially on mobile.
• Cart performance lags, affecting the add-to-cart process.

These friction points made it harder to offer a seamless build-your-own-bundle flow, which was key to their growth plans.

Builder Link Creation Assistance

We guided the Sockscarving team in creating direct builder link that integrated seamlessly with their store structure. This ensured easy navigation and higher visibility of the bundle builder from multiple touchpoints across the site.

Theme-Level Optimization

To deliver a smooth builder experience, our team performed deep theme customization, including:

• Created a dedicated builder page, custom section, and template tailored to Sockscarving’s flow.
• Enabled dynamic configuration of multiple bundling experiences, allowing variations in pricing, product limits, images, and titles — all editable from the Shopify admin.
• Added flexible collection/product selectors to make it easier to curate themed bundle options.

On top of these, we implemented smart performance upgrades:

• Streamlined the Add to Cart function to reduce lag.
• Replaced loading spinners with a friendly “Adding to cart…” message for real-time feedback.
• Introduced visual cues like check mark icons on selected products — improving clarity during selection.
• Customized scroll behavior with active placeholders to guide users step-by-step through the builder.
• Enabled a “free item” highlight to spotlight promotions.
• Displayed compare-at pricing prominently in the summary header.

All of this was crafted to mirror the elegance of Sockscarving’s reference site while staying 100% on-brand.

UI Enhancements for Seamless UX

To match the reference site’s feel, we enhanced key parts of the UI:

• Responsive layout adjustments for desktop, mobile, and tablet.
• Simplified product grids for quicker selection.
• Simplified product selection with quicker navigation through the builder.

Custom Feature Mapping

While not adding new builder steps, we assisted Sockscarving map their builder flow to reflect:

• Step-by-step selection guidance.
• Future support for gift cards and add-on items. This opened doors for future personalization features.

Post-Cart Optimization

We optimized cart behavior post-builder completion to reduce friction:

• Ensured that bundled products displayed cleanly in the cart.
• Removed unnecessary steps between product selection and checkout.

Results

Just weeks after the revamp:

• Builder load speed improved by over 40%.
• Bundle builder engagement rose — more users explored and completed purchases.
• AOV (Average Order Value) increased, thanks to smoother upselling within the builder.
• Positive feedback from the Sockscarving team on both experience and results.

Conclusion

This collaboration showcased how a tailored solution can unlock the full potential of a Shopify app. With Qe BYOB - Bundles & Builders, Sockscarving didn’t just fix speed issues — they created a bundling experience that was fast, fun, and functional.

Sockscarving continues to use Qe BYOB to power their custom Bundling strategy — and their customers love it.