Case Study Huginabox

Aimed at providing gifts to your loved-one’s to make every occasion special. Sending “A Hug in Every Box: gift boxes designed to spread happiness to both the giver and the receiver.”

Orders Received

729

Revenue Generated

€41,212

Company

Hug in a box.ie

Industry

Pre-Curated Gift box

Email

[email protected]

Location

Ireland

Visit website

Overview

Two sisters following their passion for sending gifts as a comforting hug used the Qe BYOB - Bundles & Builders app to simplify and elevate their gifting experience. With tailored bundles, the brand met customer demands for personalized & memorable gifts. With the streamlined inventory and flexible bundle setup, they saw 729 orders and €41,212 in revenue.

Challenges

The online gifting store faced several common challenges

Need Variety: Merchant wanted to offer more products without complicating things.
Personalization Demand: Customers wanted shopping experiences to their preferences.
Inventory Issues: Previous bundling methods lead to inventory tracking problems.
Time-Consuming Setup: Setting up the perfect bundles took long time.
AOV Challenges: Hard to increase Average Order Value without performance insights.

Solutions

Created bundle that includes a variety of products such as keyrings, chocolates, mugs, soft toys, notebooks, socks and more.
Customer Focus: Introduced "Build Your Own Box" for personalization and flexible choices.
Data Insights: Used analytics to find best-selling products and improve offerings.
Inventory Management: Streamlined stock tracking to avoid overselling or stockouts.

Additional Support

Traffic Drop on Store: Customers reported difficulty accessing the website, slow loading times and frequent error messages resulting in a significant decline in sales and customer engagement.

Suggested Technical Audit: Conducted a thorough audit of the website to identify and fix technical issues.
SEO Strategy & Audit: Implemented an SEO strategy to regain lost rankings, focusing on optimizing on-page elements, building quality backlinks and staying updated with search engine algorithm changes
Order Details Missing: Faced issue with the contents of order.

Introduced robust settings in the admin interface ensuring order details being captured and available in the Orders section.

Results

By implementing these changes, Hug in a box.ie successfully enhanced the user experience on their website, making it easier for customers to create and purchase gift boxes. The streamlined process improved customer satisfaction and engagement, aligning with the company's mission of facilitating meaningful connections through personalised gifting.

Conclusion

Hug in a box.ie's innovative approach to gift-giving, coupled with Qe BYOB - Bundles & Builders strategic enhancements made to their website, positioned the company as a leader in the industry. The successful implementation of these changes not only improved the user experience but also reinforced their commitment to revolutionising the art of gift-giving in the digital age.

Case study

729